A beautiful shop your customers love to buy from.
Storefront is your customer-facing online shop, from product browsing and cart to checkout, payment and a full self-service My Account portal. It also handles SEO, sitemaps and shopper analytics so you attract more visitors and turn them into buyers.
“Storefront is the art of presenting products, guiding intent and delivering experience — without owning a single atom of business truth.”
Storefront, end to end
One connected flow — no glue code, no exports, no second system to keep in sync. Here is the journey, step by step.
Browse
Customers discover via search, filters and SEO.
Decide
Rich pages, variants and reviews build confidence.
Buy
Frictionless cart-to-payment flow.
Self-serve
Orders, returns and downloads in My Account.
How Storefront is built
Purpose-built pillars on one shared, audit-proof data core — not a bolt-on, not a sync.
Shop & discover
Filterable shop, rich product pages, search and compare.
Convert
Smooth cart, checkout and payment with a self-service My Account.
Get found
Built-in SEO, sitemaps and shopper analytics.
Everything Storefront gives you
No upsells, no add-on tiers — every capability below is included.
What you get inside Storefront
Every capability — built in, turned on, ready to use from day one.
Filterable shop with
Filterable shop with search and sorting
Rich product pages
Rich product pages with variants and reviews
Smooth cart, checkout
Smooth cart, checkout and payment flow
Self-service account, orders
Self-service account, orders and returns
Wishlist and side-by-side
Wishlist and side-by-side compare
Built-in SEO, sitemaps
Built-in SEO, sitemaps and analytics
Your Storefront copilot
AI powers semantic search, personalised recommendations and AI-written SEO so the right products surface.
- Saves hours of busywork
- Fewer manual errors
- You stay in control
Teams that rely on Storefront
Three real-world ways Storefront earns its place on your stack.
Small business
Get productive fast — Storefront ships with sensible defaults and minimal configuration.
Growing team
Add more users, approval chains and reports as you scale — without a rebuild.
Enterprise
Multi-site, role-based access and full audit trails — Storefront handles the complexity so your teams don't.
One platform, zero integrations
Storefront shares the same database and login as every other module — so data flows the moment it is created. Connect nothing, configure nothing.
Storefront + the rest of your platform
Built on one shared data core — every module below connects with zero configuration.
AI Intelligence
Surfaces insights and automates repetitive steps in Storefront without extra setup.
Notifications
Delivers real-time alerts and updates from Storefront to staff and customers on their preferred channel.
Accounting
Receives financial events from Storefront and posts them to the double-entry ledger automatically.
Made easier for storefront and conversion teams
A beautiful shop that attracts visitors and turns them into buyers.
Common questions about Storefront
Run Storefront on the platform you own.
Storefront works out of the box with the rest of your Store Console — one platform, one login, no integrations. 14-day free trial · 30-day money-back.